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Oral care brand's "largest global marketing social activation."
June 6, 2014
By: Christine Esposito
Editor-in-Chief
Listerine has launched its largest global marketing social activation, “Power To Your Mouth,” for the FIFA World Cup. From the pre-tournament build up, through the final whistle, the Listerine brand will react to the news of the day, recap the biggest matches and connect with sports and brand enthusiasts through its social channels and the hashtag #PowertoYourMouth, said its maker, Johnson & Johnson. Two news rooms with sport experts and illustrators will be set up in NYC and ...
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